This week on the podcast I have interview Ed Dale the godfather of market leadership. At the beginning of 2012 I made a short list of who I wanted to have on my podcast by the end of the year. And Ed Dale was on that list.

It goes to show you how powerful it is when you pick a goal and write it down. Imagine how thrilled I was when my goal was coming to fruition before the end of 2012.

Ed Dale’s Definition Of Market Leadership

Ed defines market leadership as: Content X Consistency

Here are some of the highlights of our conversation.

  • How local businesses become market leaders
  • Everyone can be a publisher
  • The importance of Facebook and yelp reviews
  • Businesses must be creating content
  • Small businesses have to get on board even if they are busy
  • A Siri demonstration from Australia
  • Web sites must be mobile friendly
  • 50% of searches for local businesses will be mobile in the next two years

I also asked Ed what he would do if his uncle work to ask him how to get a business a fantastic web presence in today’s Internet climate. Here’s what he said.

  • Get a website that’s mobile friendly
  • Create a Facebook page for your business
  • Get your business on Google plus

Ed Dale On Creating Content

Ed has been creating a staggering amount of content over the last few years. He has a lot of really interesting philosophies and techniques that he shares in this interview.

Here are some of the ideas.

  • The hardest part of creating content is starting
  • Give yourself permission to be awful at first
  • Don’t compare your first draft to everyone’s final results
  • The beauty of the ritual
  • Schedule your content creation into your calendar

Some Predictions

It was awesome to hear that Ed is a big fan of podcasting. His Internet Marketing This Week podcast was one of the very first podcasts I ever listened to. He believes that we are at the beginning of a resurgence in podcasting right now. And obviously I couldn’t agree more.

Ed’s Links



On this first episode of the year I get back to my roots with the show’s format.

In this episode I talk about my fantastic experience in Las Vegas at an New Media Expo (NMX). It was incredible to hook up with so many pod casters and content creators. All of the sessions I attended were fantastic. But the good stuff happens in the hallways and at the after parties. It’s when you can shake someone’s hand and talk to someone face-to-face where the friendship is really created.

I even got my picture taken with Leo Laporte and Guy Kawasaki.

It was really cool attending the podcast awards. It was a packed house as Leo Laporte presented the awards. I think even he was just surprised to see the turn out. It’s amazing to see the variety of different podcasts out there. Some of the shows have been running since 2005.

I thought I would bring you an Extended Edition of the show this week with two separate interviews.

The Podcast Answer Man Drops In

My friend Cliff Ravenscraft dropped by the studio via Skype just before I left for Vegas. It was only days before my flight that I recorded this interview. We talk about what to expect on the up coming new media Expo and about his presentation.

You’ll get a lot of insights from the interview as you hear how Cliff has built some of his communities.

Some Interview Highlights

  • Why each and every listener is important. (Or Every Customer)
  • How Cliff became the man in charge of the Podcasting track for NMX
  • How to use Twitter to build a “hungry for your content” following
  • And more…

Cliff has built his community one member at a time. Now, he is one of the most sought-after Podcast teachers in the world.

While in Las Vegas a group of podcasters sat around the table with a digital recorder and we recorded a whole episode of the podcast answer man. I am proud to say I was one of them. It was one of my highlights of my trip to Las Vegas.

You can you could check that out at this link: Late Night Podcast

There is one unfortunate thing to do with this interview and it really bug me. I changed the set up of my computer moments before I connected with Cliff on that day I interviewed him. Some static that I had never heard before creeped its ugly head onto the recording. Unfortunately, you’ll hear it in a few places on the interview.

A Podcaster’s Friend

While on the expo floor in Vegas I played reporter. I interviewed Dave Mansueto from the BossJock app. The interview you here on the podcast was recorded entirely on the BossJock app on my iPhone with a handheld microphone by iRig.

Dave and I have been connecting on Twitter ever since Blog World in New York last year in June. We had some time to chat while in Vegas. I really enjoyed hearing about his passion for recording. He himself is a musician, a Quiz Show Host in Pittsburgh and one of the founders of Libsyn. He knows his stuff.

The Resource of The Week

My resource of the beak beak can be none other than the BossJock app itself. It truly can be one of the only apps you need to create your recordings or even your full blown podcast.

Here are some of the features right from their site:

Podcasters, Voiceover Artists, DJs, this is your app. Life without fan noise is good!

  • Record a podcast while triggering intros/outros, bumpers and background music all on-the-fly
  • Dynamics processing (Compression/Limiting) is applied to the mic and mix for loud, level audio
  • Up to 35 audio carts duck and fade behind the mic for dynamic sound and smooth transitions
  • Audio is Podcast ready, no need for post production.
  • Load carts with audio from your Music Library, Dropbox, Email, Wifi or AudioPaste from other music apps
  • Send your recordings out via FTP, Dropbox, Soundcloud, iTunes, Wifi, iTunes Share, AudioCopy and Email
  • Encodes to all your favorite formats – mp3, m4a, wav, aiff
  • Works with external mics like the Apogee Mic, IK Multimedia iRig Mic Cast and Blue Mikey
  • Full VoiceOver compatibility for visually impaired producers
  • Optimized for every iOS device. Perfect for the iPad Mini!
  • Turnkey publishing for Podcasters, Audioboo and Soundcloud Producers, Voice Over artists, Audio Bloggers and Mobile Broadcasters

Check out the BossJock app from the App Store

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