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The Local Method

Facebook Makes It’s Stock Market Debut

Today is a special day in the world of tech. It is the day that Facebook takes it’s social network public on Nasdaq. It is big news with a ton of money at state. Many new millionaires are about to be created. It will be a one of those..”I remember that day when Facebook went public…” days.

On the show I even give you periodic “live” stock price updates. How is that for high tech? The price opened at $38 per share and expectations were high. Now, I don’t pretend to be some sort of financial expert but one thing is for sure, Facebook has held our attention and a lot of our free time over the past few years. And there are few signs of it slipping away anytime soon.

Some Facebook Fan Page Tips

It’s great local businesses are putting up fan pages on Facebook. Brick and mortar business is catching on. Still many of them seem uncertain how to make the best use of their fan pages. It’s not entirely their fault. They are busy running the show.

I want to share some easy Facebook tips to get your customers engaging with your brand. (That is where the money and loyalty are).

  • Don’t just post about your products you want people to buy. (That is boring and sucks!)
  • Use interesting pictures in almost every post.
  • Ask questions related to the benefits of your products. (Be creative around holidays for example)
  • Have “fill in the blank” posts. (This weekend I am going to _________.)
  • Post pictures of happy customers.
  • Do a “behind the scenes” series of your operation or your staff.
  • Use your phone to Record a video of the cool business you have.

If you want to see someone who gets loads of engagement on her page check out Mari Smith on Facebook. Use some of the strategies she is using. She wouldn’t mind.

Here is a great article for beginners on Facebook from Mashable.

This Week’s Interview

Heather & Alan Dickson

Alan Dickson of Alan Dickson Photography in Thunder Bay, Ontario is my guest this week on the show. I sat down with him in his gorgeous studio/house and we had a great chat about his beginnings as a photographer all the way through to today.  He runs his business with his graphics artist, his wife Heather, and has established himself as one of  Thunder Bay’s top photographers. Here’s some of the topics of our discussion:

  • His beginnings as a photographer
  • When he decided to go full time
  • What he started taking pictures of
  • His various studios through-out the years
  • How he diversified his skills to offer his clients more
  • How his blog helps his business and his thoughts on blogging
  • Why it’s important to keep learning by going to photography events and shows
  • Much more…

One of the things that was really interesting was how things have changed in the technology over the last 25 years but how some things in business will never change.

It was an insightful interview and I am glad I got to ask one of my clients to do the first of these Local Business interviews. (First of many to come).

You can find Alan Dickson Photography at the links below:

The Local Method News

Check out the link on the top of the page, Market Leadership Audit. It’s live! Find out how to get your free audit.

I have some really interesting guests lined up for the show. Keep coming back to find out more.

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The Local MethodOn today’s podcast I have my friend Cesar Abeid from my Podcast Mastermind Group and the Construction Industry Podcast on for a chat about how he uses social media in his business.

Speaking of Masterminds, I have started one with a couple of friends who are also started Tech related businesses in my city of Thunder Bay. Many of the lessons I am learning from my MasterMind are being applied to this little group of three. It should be a great experience for all of us.

Find Out The News About Your Business And The Competition

Here is a tip to stay up to date on what is being said about your business on the web. Go to Google Alerts and sign in with your Gmail account.

In the “Search Query” field put in the name of your business in quotations. See picture below. Now every time something gets mentioned online about your business ou will know exactly what it is and where it happened.

Here is another tip: Do the same for your competition! Wouldn’t it be great to know what they are up to?

Google Alerts Query

The Interview

Cesar and I talk about how his business came to the realization that they had to have a social presence online. He goes into detail on how he interacts with his market with his favorite social sites:

He also shares with us some of his strategies for getting his message out there and his most utilized tools:

The session with Cesar was a great way to understand how a business can begin to compete with the “Big Boys” online and with social media.

Blogworld is just 1 month away and I am so looking forward to it I can’t even tell you. It’s going to be a game changer and you, the listener, are going to benefit by all the experts and generally cool people I learn from. Hopefully some of them will even come on and guests on the show.

If you enjoy the show please consider leaving a rating and a comment on iTunes for The Local Method. It would be very much appreciated.

 

Allow me to introduce Cesar Abeid.

Cesar Abeid

Cesar Abeid is a certified Project Management Professional (PMP) and has a B.E.Sc. in Electrical Engineering from the The University of Western Ontario.

Cesar joined Remontech in 2004, and since then he has successfully implemented and managed construction monitoring projects throughout Canada, the United States, Brazil, and Peru.

He has a passion for bringing project management solutions to the construction industry.

Cesar is also the host of Remontech’s Construction Industry Podcast, a show dedicated to bringing content relevant to today’s construction professional.

You can visit Remontech’s website at: www.Remontech.com
And the Construction Industry Podcast at: Construction Industry Podcast

 

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014 The Local Method – Secrets To Creating A Money Making Product For Your Business

April 27, 2012

This episode is inspired by the opportunity I see when talking to some of my clients.  Most of them have years of expertise and knowledge that has made their businesses successful. However there is an untapped side to this. It’s the ability to share this knowledge with a practically unlimited audience on the web by [...]

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013 The Local Method – The Real Reason Facebook Purchased Instagram – 5 Tips To Help You Master Visual Social Media

April 12, 2012

In today’s episode we are going to look at why on earth Facebook would pay 1 Billion Dollars for a company that was only valued at 25 Million just a year ago. We are going to go over some picture-taking tips. We are also going discuss a stunning video prediction about this Facebook purchase by social [...]

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012 The Local Method – Why On Earth Would You Want To Be On Google Plus And The Google Crackdown

April 3, 2012

This weeks episode is very Google-centric. I am going to be going over some great highlights of a brand new book out on Google’s not-so-new social network and about some important changes Google is introducing to more accurately calculate what comes up for us when we are searching online. There is a good chance that [...]

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Behind The Scenes of The Local Method Podcast

March 27, 2012

Have a look at some “Behind The Scenes” footage here at The Local Method Podcast. In this video you will see where I record the show, get a glimpse into my workflow, have a look at some of my gear and also see some of the tools I use to keep me on track and [...]

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