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In this episode we going to cover the nuts and bolts about surveys and what they mean to your business. Here are just a few of the things will go over today.
- How to use survey’s to build the four critical pillars of your business; Connect, Create, Convert & Cash In
- What’s holding businesses back from doing survey’s
- Why survey’s get a bad rap
- The one thing you need to do to have people happily fill in your survey
- Plus much more
My guest and I talk about how many businesses simply try to guess what their customers want from them. More times than not, the answer is wrong. Dead wrong. You can eliminate the guesswork by using a properly put together survey.
There is so much awesome information about surveys and the benefits to market leadership in this interview, you will want to have a pen and paper handy. Not many people are talking about surveys in such depth.
You can get the Product Creation Blueprint and the other special resources mentioned in the podcast by visiting: www.MySurveyExpert.com
I would like to introduce my guest Jeanne Hurlbert.
Jeanne Hurlbert, PhD is an expert in survey research, social networks, and social media. Jeanne has served on the faculty of Louisiana State University for more than 20 years, where she taught hundreds of social science students and marketing students how to read people’s minds with surveys and directed the Louisiana Population Data Center Survey Research Lab. She and her husband/colleague, John (Jack) Beggs, have used survey research to study how individuals’ social networks affect such things as job-finding, job satisfaction, access to social support, and health. This research has been funded by such agencies as the National Science Foundation and published in top social science and health journals.
She is co-founder, with Mike Koenigs, of MySurveyExpert.com, which helps business owners have a conversation with their customers and prospects to connect meaningfully with them, create the products they want, convert sales, and cash in on the conversation.
Jeanne helps you to be the “Chief Business Intelligence Officer” in your own company. Her clients include The Tony Robbins Companies, Inc. 500 entrepreneur Ali InternaDonal, John Assaraf, Tatum, StomperNet, Newport Trial Group, Joe Polish, Andy Jenkins, Traffic Geyser, and three New York Times bestselling authors. She has also worked as a consultant on projects with the US Army Corps of Engineers. In fact, when the Corps put together its expert teams to understand what happened after Hurricane Katrina, they tapped Jeanne and Jack for the social science team.
Jeanne has spoken to thousands of business owners about how to have a “cash conversation” with their customers and prospects. She has been featured or quoted in such media as The Wall Street Journal, The New York Times, The LA Times, USA Today, Oprah and Friends, smSmallBiz.com, Forbes.com, Monster.com, Juneau.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, Nature, The Christian Science Monitor, National Public Radio, The History Channel, ABC News Now, and Business Talk This Morning.
She is the author of the forthcoming book, Conversion: Turning Convertion Into Cash. It’s about the science of surveys and how you can know what your customer wants even before they do.
Jeanne’s offices are in Baton Rouge, LA.
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How To Use Surveys In Your Business | Details on Episode 006 of The Local Method | thelocalmethod.com/006-the-local-…
— Albert Hathazi (@TheLocalMethod) February 7, 2012
