In this episode we are talking about more ways to become a market leader and some of the key places to have an online presence. We start at the foundations of what every business needs online today and go deeper into some of the areas from previous shows.
Every business that has a physical address needs to set up their Google Places listing. This is the cornerstone of your business’s online marketing. Nowadays, when people search for you online the Google Places listing will be the first thing they will find. In fact, Google has made it clear they want Google Places to accurately return results for local searchers both web and mobile based. Sadly, only about 10%-20% of business in Thunder Bay (where I live) have claimed their Google Places.
More Places Where Your Customers Are
There are a few other places you want to have a presence on and update regularily. You don’t have to be on every site mention on the show. Some will suit your business better than others. We talk about the social media sites and their power to reach your market listed below in some detail.
Social Media sites mentioned on the show:
You Don’t Have To Go Crazy Trying To Keep Up
Stay Calm! You don’t have to devote hours a day to updating your fans or customers on social media. In fact, there are services designed to make your market leadership activities simple. To help you manage and automatically update your social media sites you can try these free services:
We also talk about some of the key elements a good business website should have. And it has nothing to do with graphics or over the top Flash plug-ins. We want you to be thinking about capturing leads on your site by offering them something of value in exchange for their email address. Once they are in your database you can send them more about your business and build a relationship with them.
I want to thank Tamara for making time during her visit to Minnesota to talk with me. If you listen carefully you will hear there is another guest making her podcast debut.
I would like to introduce my guest, Tamara Patzer.
Tamara (Tami) Patzer is creator of Ask Tami! She answers questions about social media, new media and current trends in internet marketing. If you have questions, Ask Tami!
With Tami’s experience in Mass Communications, teaching and media, she developed Total Audience Market Immersion (TAMI). She helps authors, experts and businesses dominate most search engines within hours.
Internet Marketing is becoming one of the fastest growing marketing methods to gain results and market share in your chosen business or profession. What I love about Total Audience Market Immersion is that I can help everyone achieve their goals – more business which equals more customers/clients which equal a better bottom line.
Total Audience Market Immersion (TAMI) is a win-win situation for all concerned that helps people get real results fast.
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More Ways To Market Leadership | How Not To Go Crazy Keeping Up |Ep. 008 of The Local Method | TheLocalMethod.com/008
— Albert Hathazi (@TheLocalMethod) February 26, 2012