009 The Local Method – Online Directory Listings And Why They Are Critical For Your Business

by Albert on March 3, 2012

The Local MethodIn this weeks episode we are exploring Online Directory Listings. What are they? How can they help my business? Why should I even care? These are some of the questions we answer.

In previous show we have talked quite a bit about how important it is to have claimed your Google Places listing. Just to refresh; Google Places Listings are the first results popping up now on the first page of the search results after someone searches for your business category. If your customers see you there  you will get phone calls. It’s that simple.

Setting up your Online Directory Listings is an important part of making sure your business comes up in the top seven. That’s because Google Places uses the information from the Online Directories to rank you higher.

I have good news. These Online Directories are free. However, it’s important to know they may try to up-sell you to monthly packages. So far, in our experience, it’s not necessary to have the paid version of the Directories.

3 Online Directory Strategies

  • Keep a spreadsheet of your business information to use and keep it consistent on all the Directories
  • Fill out your business profile completely as possible
  • Update your profiles with fresh pictures and other information monthly or quarterly at a minimum

In the interview you will learn how to find out where you should be listing your business. Here are a few Online Directory sites to get you started.

Yelp (Canada)
Yelp (USA)
Angies List (Canada)
Angies List (USA)

Hopefully after listening to this episode you will see there are many free places and opportunities to get exposure for your business. Spend some time using the tips mentioned in the podcast and visit the sites and register your business. Additionally, I do offer consultation services and you can drop me line to inquire at: albert@thelocalmethod.com.

I would like to introduce my guest Susan Merlo.

Susan Merlo

Susan Merlo is a published writer, an accomplished marketer, and a successful business coach supporting small business owners throughout the US and Canada.

She has created several successful on-line and off-line businesses, and has been working for over 30 years in both the corporate and non-corporate arenas.

Her latest venture has her focusing specifically on Restaurant Marketing, where she’s teaching restaurant owners how to attract more new and repeat customers through their front doors than ever before. You can learn more about Susan’s latest successes at www.MarketARestaurant.com.

Office # 203.312.9707
Cell # 203.994.9119
Email: Susan.Merlo@MarketARestaurant.com 
Twitter: @susanmerlo
Facebook: susan.m.merlo

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